How To 10X Your Lead Flow

Hi, It’s Lex here from INONDA, and I wanted to share how we’ve 10Xd our lead volume this year (without using any paid advertising channels).

You can use this process to do exactly the same.

Most B2B companies think they need to get themselves out there more.

• More Sales Reps

• More cold emails

• More ad spend

The problem is, your ideal prospects are already drowning in “more” of all of those things.

Instead, I suggest starting with the opposite. Getting people to come to you.

Here’s how this works:

Traditional B2B outreach involves:

• Buying masses of data as cheaply as possible

• Emailing and calling to tell prospects what you do

• Asking them to get on a free consultation or discovery call

I can tell you now that this marketing mechanism has fatigued and no longer works.

Instead, this is what we do:

1. Find excellent, relevant, high-quality prospect lists

2. Write targeted, relevant outbound messaging

3. Offer free, relevant, valuable resources

Step 3 is the key here: Start with value.

But so is the relevance of your prospect list, vs what you’re saying to them.

With (literally) thousands of sales messages a day, your prospects are filtering like mad for relevance.

Assume they’re asking:

“Can this help me right now with what I care about most?”

Here’s how we make sure the answer to that question is, “yes”.

With the right tech stack, you can build super-relevant prospect lists using triggers like:

• People who’ve moved jobs

• Companies that’ve grown

• Headcount change within departments

• Companies that’ve opened new offices

• Companies who’ve recently started hiring for new job roles

• And dozens more triggers

What this really means is that you now have instant access to context and relevance.

You can reach out to people based on their specific and current situation. Which means you can offer specific and relevant value.

Which brings us to leading with value.

We’ve tested this like crazy. You’ll get far more responses by giving great things away (instead of asking for a stranger’s time).

The more you do this:

• The more leads you'll get

• The easier sales calls will become

• The higher the quality of the clients

Here’s a quick video of me breaking this down in more depth.

You can 10X your volume of leads when you make the right offer of value to people who need it right now.

If you need help implementing these strategies or want a video that breaks down 10 specific value offers that will increase your lead flow, hit reply and send me a quick message.

Best regards,

Lex Sardinha

Founder of INONDA