B2Bs trying to grow have these 2 bottlenecks

Hi , it’s Lex from INONDA and I wanted to share something exciting with you.

It’s a guide on how to solve the 2 main bottlenecks to growing B2B revenue:

1. How to best position their sales assets, operations, and strategy properly

2. How to use technology to leverage, without getting stuck or lost

Chances are, if you’re struggling to generate leads, sales, new clients, or new revenue, it’s because of one or both of these.

To grow, you must solve them both.

Let’s break them down so we can solve them and land some new deals.

Positioning is how you frame and present your company to stand out in the market.

A well-positioned company will appeal to potential clients, regardless of how competitive the market is. To do this, you need to know:

1. What does your ideal customer really care about?

2. Relative to that, what makes your company uniquely valuable?

3. How do we communicate this to the target market most effectively, so that we can isolate their attention?

Without clear positioning, you'll feel like you're shouting in a crowd of people far louder than you are.

For example, imagine two companies.

Company A has:

1. a clear understanding of its market’s deeper desires and pain points

2. aligns its sales team with strategic goals

3. a streamlined tech stack to execute the most time-intensive tasks 300% faster

They use software that tracks and captures leads who visit key areas of their websites. Their sales team has plenty of warm data to nurture.

The result?

They hit targets.

Company B lacks this clarity.

Their sales team operate without warm leads.

Their positioning is unclear, so prospects compare them to competitors and focus on price.

They invest in tech tools that don't align with their specific needs. And at the same time have a poor sales exec manually researching and qualifying prospects.

Company B’s results?

Missed targets, wasted resources, frustration... And everything takes ages.

Here's how to improve your positioning in the next 10 minutes:

1. List the measurable outcomes you've achieved for your best clients

2. List the mechanisms you used to achieve these outcomes

3. Asterisk mechanisms that you know are different, unique, or that competitors aren't talking about

4. Repurpose or create educational content that

   1. describes the root causes of your prospects’ pain, and then

   2. prescribes the unique mechanisms you have, and why they are superior

5. Make a plan to distribute to your target customers

Clear positioning + strategic technology will result in growth.

Want help doing that?

Hit reply and we’ll help diagnose where you are in relation to both of those bottlenecks, and the number 1 thing you can do to make progress in solving them.