From begging for meetings to 315 webinar signups

Ok so the story behind this goes as follows

February 10, 2025

We got hired by EFESO to help them drive more demand for their consultation firm.

We had an absolute killer caller on the team who:

- Made 200 calls a day.

- And was great with conversations 

One of the best I've come across, in fact… The type to make you question your own ability.

But after months of cold calling?

We only secured 2 held meetings.

Now the target audience was Enterprise C-level. A very tough crowd.

Then Luca from EFESO pointed something out:

"Guys, you're growing all these great LinkedIn connections but we're not adding any value to them!"

He was right. 

We were sitting on gold and not making the most of it.

So we tried something new.

30 days later:

- 315 sign ups

- 117 ideal fit prospects

- Over 100 attended live

- More watched the replay

In one month, with one LinkedIn live, we:

- went from struggling to get 2 meetings a month 

- to having C-levels actually drawn to our insights

We didn’t stop there. 

We created a one-pager after the event to “soft-approach” the attendees.

Far more enjoyable.

Far more effective.

Far more impactful.

That was the day we learned how powerful LinkedIn lives could be.

We've since perfected this approach, running a 12-month webinar series for Patronum that brought in 4,000+ sign ups. The Family Learning Company 300+ sign ups in 1 event, & plenty more. 

No ad spend needed.

Want to know how we did it?

It’s currently completely free on that page. Take a look and let me know if you have any questions (and how many leads you get from copying that exact process).

Until next time,

Alex Sardinha,

Founder of INONDA