How To Get 22 B2B Leads In 1 Week

Hi, it’s Lex from INONDA, and I wanted to share how to generate 22 leads in a week.

Most people imagine they need to focus on direct sales.

- Aggressive targets.

- Killer Sales reps.

- Direct sales.

This is not what I suggest.

Instead, focus on removing friction and adding "value in advance".

Value in advance means micro-opportunities to build trust. The more you deliver value in advance:

- The more inbound leads you'll get

- The easier sales calls will become

- The higher the quality of clients

Let's break down exactly how to do this.

Your product is fantastic, but high-friction calls to action are killing your sales process.

When done too early, asking someone to book a call will kill a sale.

Why?

A lot of prospects are only ready to risk resources when they are clear on the upside. 

“But what resources am I asking them to risk on a free call?”

For starters:

- Time risk: they have to commit time in their calendar

- Attention risk: they're a captive audience on a call (unless they are blunt or hang up early). Then, they have to deal with your follow-up afterwards.

- Emotional risk: feeling under pressure, frustrated, confused, disappointed

The big problem is this:

Most B2Bs have nothing to offer to potential prospects... apart from 1:1 calls.

This is a big problem. How can they spend time and get educated on your offering without spending time with you?

1 or 2 case studies and whitepapers aren't going to cut it.

The key is to create resources that:

- Capture attention first

- Create a low-effort, high-value experience for your prospects

- Costs low time or energy to benefit

Here's how you can do it:

Identify the High-Friction Points: 

Understand what tasks require significant effort from your prospects, such as sales meetings, consultation calls, discovery calls, etc.

Provide Immediate Value: 

Offer something of value that requires minimal effort from your prospects. This could be a quick guide, an insightful infographic, or a brief, actionable video.

Capture Attention Early: 

Ensure that your initial engagement is captivating and easy to consume. Your goal is to pique their interest and make them want to know more.

By focusing on these elements, you'll not only grab attention but also pave the way for more meaningful interactions.

Here’s an example of how we implemented this strategy for a client, resulting in 22 leads in just one week:

High-Value Content: We shared valuable insights and actionable tips tailored to our audience's needs in live presentations and free guides.

- No Ad Spend: Organic distribution strategies to engage with our target audience on LinkedIn.

- Low-Friction Engagement: We created easy-to-consume content that required minimal effort from our prospects.

- Relationship building: We nurtured relationships with interested people until they were ready for a call.

The result? 22 leads in a week.

By shifting your focus from direct sales to providing immediate value, you can capture attention, engage prospects, and generate more leads.

If you need help implementing these strategies or want to learn more about our success stories, hit reply, and let's chat.

Best regards,

Lex Sardinha