Use this LinkedIn feature to get clients fast

Hi, it’s Alex Sardinha and I wanted to share something that’s working great to drive new demand on LinkedIn right now (even in competitive niches).

Lots of EdTech founders struggle to attract new clients because they rely on referrals, partners, or 1:1 prospecting.

None of these scale easily.

Here’s one thing that does:

One of our clients felt like their industry's "best kept secret".

- They did God's work.
- But no one knew about it.

Then we helped them run a LinkedIn live. In a matter of weeks, they got:

- Exposure to hard-to-reach prospects… at scale: 300+ signups from people they had been desperate to get in front of.

- Huge new inbound business opportunities (thanks to trust built with attendees).

- Market Authority and Gravity: They got congratulatory messages (and friendly banter) for weeks after… from seriously heavyweight market leaders.

Hosting LinkedIn live events can rapidly grow exposure, authority and lead flow for a business.

(That's why I'm excited about our new offer that sets you up with your first LinkedIn live event, guarantees 100+ attendees, and helps you nurture exposure into new sales opportunities at scale).

Here's what you can get from LinkedIn lives in a matter of weeks:

1. Reach a Wider Audience Beyond Your Personal Network

LinkedIn Live events allow you to connect with professionals outside your immediate circle.

If you're not expanding your network daily, your pipeline will dry up. Live events expose you to new prospects interested in your solutions. LinkedIn lives are like having a free stage at the biggest industry expo as often as you want, all year round.

Tips to implement this:

- Focus on a presentation that helps with a front-of-mind pain point or hot topic.
- Encourage staff to invite their network to the event (you can quickly rack up 100s of attendees doing this).

2. Establish Yourself as an Industry Authority

Presenting on topics that help your audience positions you as a thought leader.

For example:

- An EdTech founder hosted a live session on improving remote learning engagements.
- This led to 100+ attendees who decided to educate themselves on the topic, with that founder as their guide
- This led to increased trust and new client enquiries.

3. Engage Directly with Potential Clients

Live events offer real-time interaction with your audience.

Reasons why this is important: Direct engagement helps you understand your prospects' immediate needs and answer their questions on the spot.

Mistakes people make doing this:

- Ignoring audience questions during the event.
- Failing to follow up with attendees afterwards.

4. Generate High-Quality Leads Efficiently

LinkedIn Live events can fill your sales pipeline with interested prospects.

- Hosting a LinkedIn Live can attract hundreds of registrants.
- Consistent events lead to more qualified leads than traditional networking.
- Honest, well-researched followups to attendees converts way higher than cold prospecting.

This is partly because with LinkedIn lives, people spend time:

• Watching your face

• Listening to your voice

• Consuming your opinions, stories and advice

…All while you’re positioned as a subject matter expert.

For sales, nothing at all matters more than trust.

This is a singular way to build trust in your market at scale.

Some steps to take:

- Schedule regular live events on relevant topics.
- Collect attendee information for followup that focuses on long-term trust building.

Want to see what I mean? This Wednesday I’m running a LinkedIn Live called:

The EdTech Founders’ Ultimate Guide To Getting Clients.

Click that link to see the details and attend (I’d love to hear your feedback).

Until next time,

Alex Sardinha