Want To Get Clients On LinkedIn In Under 30 Minutes A Day? Do These 5 Steps

I’ve been helping companies get clients on LinkedIn for 7 years, and in that time I have: 

* Used LinkedIn to grow my company 5x in 1 year

* Built £20 Million in Sales Pipeline (Watch me teach the main lessons learned doing this here today in a few hours live)

* Generated £3+ Million in Tracked Direct Sales Revenue

I’ve invested so many hours into mastering the craft of LinkedIn selling that I’ve won three official awards for it.

But do you want to know a secret? I actually use the same 5 techniques every time to sell anything on LinkedIn.

Technique #1: Optimise

People will judge you in under 5 seconds based on your profile on LinkedIn. Here’s how to get yours up to scratch:

1. First, create a clear outcome-based headline - if stuck use the format “I help [target prospect] to [outcome] in [timeframe]”

2. Use a professional headshot with an authentic full smile (or find a friend who has a proper camera and knows what they are doing)

3. Use relevant keyword-rich language in your profile to make it easy for potential customers to find you when they search… and know they’re in the right place when they arrive

4. Create 1-3 helpful resources for your featured section: guides, resource lists, tools, case studies, etc.

5. Get recommendations and testimonials from your best past clients

To see the full SOP we use to audit and optimise client LinkedIn profiles, click here (no signup needed). These steps will stop prospects quietly slipping through your fingers once you’ve caught their attention.

Technique #2: Build Your Network Efficiently

If you use LinkedIn properly, you can build a rolodex worth millions in no time at all.

Like iPod gives you 1,000 songs in your pocket.

LinkedIn gives you 1,000 prospects in your pocket.

Here’s how to find them and add them:

It’s important to upgrade to Sales Navigator for better search and the ability to save prospect lists. Here’s how to get it to easily pay for itself:

1. Use Boolean search to create lists of targeted prospects - learn how to use (),“”, AND, NOT, and OR (more on this in a future newsletter)

2. Connect with them using either:
   Short personalised connection messages that note something specific (eg. heard your podcast with X the other day on [topic] and loved your thoughts on [specific insight])...
   Or no connection message at all

3. Use software or outsource to scale - but stay within current recommended LinkedIn limits for connections (we currently send 50 new connection requests per day max)

Quick note: Don't send generic connection requests that are designed to look personalised, like, “I came across your profile today and saw you work in marketing so thought it’d be good to connect.” 

This is a mistake. The above steps work better.

Technique #3: Leverage Your New Connections

Here’s how to reach out to people with messages that get responses:

1. Identify the 1-3 most relevant pain points that are keeping your target prospects up at night (eg. A Managing Director: “I told shareholders we’ll make X target and I’m panicking that we’re not going to get there.”)

2. Identify the “magic wand” solution that your solution helps make progress towards (eg. “fewer time-waster sales meetings and more high-quality sales meetings without having to hire and manage more BDRs.”)

3. Create a 1-sentence case study from your best past clients (eg. “We recently helped Microsoft to add £1MM in new revenue in 3 months whilst saving them 50 hours of employee time per week.”)

4. Create a short, easily digestible asset to help people solve a specific problem that’s in the way of them achieving their big goals (3 minute video, LinkedIn group, checklist etc - specificity is absolutely key here)

5. DM new connections with really short messages asking if they want those outcomes/to avoid those pains, using the 1-sentence case study as proof

6. Offer the easily digestible asset

7. Make sure to follow up

8. When people respond, deliver the asset as promised

9. Nurture the conversation to qualify that your solution could help them

10. Don’t be afraid to email, or find a number to call and pick up the phone (this transforms the success rate of our client campaigns)

Easy, right? This is working tons better than anything else right now.

Technique #4: Let LinkedIn’s Algorithm Work For You

LinkedIn’s algorithm changes frequently, but will always look to promote quality content on the newsfeed of your new connections. Here’s how to stand out to your target audience:

1. Post frequently on LinkedIn, daily if possible

2. Find what people are interested in by looking up popular content in your niche on YouTube, Tiktok, top newsletters, blogs etc

3. Create your take on whatever you’d like to offer insight and value on

4. Create templates for yourself

5. Take original core ideas and find lots of ways of saying them, then distribute your insights across several months

6. Convert content, posts and ideas into different content formats like:
   Polls
   Infographics
   Carousels
   Selfie videos
   Checklists
   Resource lists
   Stories
   Opinion pieces

7. Engage and interact authentically with other posts as much as you can

Do these steps, and you'll be able to effectively reach and engage with potential customers on LinkedIn.

Technique #5: Use Analytics To Iterate

Here’s how:

1. Use LinkedIn Analytics or other software to track the success of your content and outreach campaigns.

2. Experiment with different tactics and measure their results to optimise your strategy

3. Regularly review your analytics to understand which tactics are working and which ones aren't. 

Double down on what works and iterate.

That’s it! By using these 5 techniques, you can effectively sell on LinkedIn in no time at all and watch your company grow.

Systemise these steps to create a growth engine in your company. 

Best regards,

Alex

Founder

inonda.co.uk

P.s. Want us to implement these steps (and more) with our 3x award-winning lead gen system? Reply to this email with the word "leads" and we'll review your current sales and marketing system, then prescribe the simplest steps you can take in the next 90 days to land more clients.